dance-tech

Facebook or Twitter? The Importance of Digital Strategy

Event Details

Time: October 14, 2009 from 1pm to 2pm
Location: Webinar
Website or Map: http://www.artsandbusinesscou…
Event Type: webinar
Organized By: Arts & Business Council of Greater Boston
Latest Activity: Oct 8, 2009

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Event Description

Date: October 14th, 2009 1-2PM (EST)
Fee: $30/Organization

Developing a digital communication strategy for tools like Twitter and Facebook eliminates the pressure to simply chase buzzwords and hope for the best. With a comprehensive strategy, you have a clear framework for engaging your community based on your organization’s specific mission and resources.

In this webinar, digital strategist Stephen Warley of BostonKnows breaks down the key criteria for designing your digital strategy, including:

• Marketing goals
• Financial resources
• Time management
• Viral impact
• Technical abilities
• Community’s communication needs

With a comprehensive strategy in place, you can intelligently and methodically consider which communication tools suit your needs. Stephen weighs the pros and cons of the most prevalent tools, including:

• Email
• Twitter
• Facebook
• Flickr
• YouTube

If you have another topic you’d like Stephen to address in this webinar, email him at swarley@bostonknows.com

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