Best Practices for Free and Paid Online Promotion

Event Details

Best Practices for Free and Paid Online Promotion

Time: December 2, 2009 from 1pm to 2pm
Location: Webinar
Website or Map: http://www.artsandbusinesscou…
Event Type: webinar
Organized By: Arts & Business Council of Greater Boston
Latest Activity: Oct 8, 2009

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Event Description

Date: December 2nd, 2009 1-2PM (EST)
Fee: $30/Organization

In this webinar, digital strategist Stephen Warley of BostonKnows provides best practices for the most common online promotional opportunities, including:
• Email
• Calendars
• Display Ads
• Video
• Social networks
• Contests

He explains:
• how to develop your basic online promotions strategy,
• why free isn’t always good, and
• how to calculate return on investment for paid online promotion

Stephen concludes with examples of online promotions strategies for:
• Events, classes, and workshops
• Recruiting members
• Donations and Fundraisers

If you have another topic you’d like Stephen to address in this webinar, email him at swarley@bostonknows.com. If your organization has an example of a successful online promotional you’d like to share, email your story to swarley@bostonknows.com.

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